Design

I help time-pressured executives who are struggling with their team's multiple good ideas evaluate which of these ideas to focus on applying human-centered design methodologies to drive product discovery, innovation and resilient designs.

I have 15+ years of experience incubating, building, and scaling digital products to measurably improve customer and business outcomes. I pair strong business acumen with a proven record of leading teams to translate business goals into future-proof design concepts that deliver lasting user value and enhanced product-market fit.

I excel when partnering with cross-functional teams to solve complex problems by applying an entrepreneurial mindset that evaluates qualitative & quantitative data, technical feasibility, market signals, investment cost, and business goals.

Design as a partner workshop — Facilitating a Collaborative Brainstorming 1/2 day Workshop, 12/23

Notable achievements

Incubated & spearheaded a design strategy for 3 enterprise-level, digital health initiatives in a Fortune 4 company to improve the user experience for 110+M customers / 40+M daily users spanning 4 complex, product verticals.
Achieved a significant 33% adoption rate among R&D customers by designing and launching a user-friendly end-to-end solution for high throughput genomic, clinical, and health data analysis at the million+ participant scale.
Guided and empowered scrum teams in product discovery, continuous improvement, and UX design best practices, driving future-proof solutions though quantitative & qualitative user research, journey mapping, prototyping etc.
Set KPI’s for precise user experience outcomes tracking utilitizing Pendo across the platform to assess effectiveness of initiatives.

Expertise

Cultivate long-term relationships with customers and lead advocacy groups to articulate use cases.
Foster trust and cross-functional partnerships through collaborative brainstorming workshops.
Identify user journeys and jobs-to-be done and map to the product architecture, roadmap, and strategy.
Conduct user research and leverage data-driven insights to drive product enhancements and innovation.
Set KPI’s for UX outcomes tracking and implement product-analytics to assess the effectiveness of initiatives.
Apply user experience and interaction design best practices to achieve useful, delightful digital solutions.