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Professional Summary

Creating innovative solutions that drive business results by transforming the Human experience.

I am passionate about empowering people to transform norms through innovation. This process begins with the incubation of ideas, grounded in data-driven insights, systems thinking, and human-centered design, which together form the foundation for future-proof, resilient products. I encourage my teams to consider the product context, the larger ecosystem, and technological underpinnings to identify valuable opportunities for ingenuity. I am curious about devising novel ways for humans to engage with technology, creating solutions that are both meaningful and relevant. In essence, I challenge conventions while aligning with the underlying business vision and mission, to deliver more than what is expected. This approach drives growth across various dimensions, including revenue, engagement, and advocacy. The products I deliver endure for years, thanks to the holistic thinking applied during their formation. I am especially drawn to work with organizations and businesses, steadfastly supporting innovation in healthcare, intelligent analysis of big data, life sciences, ecological sustainability, and social justice.

I naturally think and work across disciplines, drawing connections that drive both business and customer value. This means the teams I lead adopt a holistic, cross-functional approach to understanding and assimilating diverse perspectives. Through a robust research and discovery cycle, we gather requirements and develop a deep understanding of user and market needs. From there, we articulate a vision and architect a product that ensures usefulness, coherency, and clarity. The result is a compelling, outcome-focused product and design strategy, accompanied by actionable, agile product roadmaps.

My interdisciplinary mindset was ignited as an undergraduate student at The Evergreen State College where I concentrated on east/west psychology, science, health and human behavior, anthropology, design, and metalsmithing. These concentration areas, seemingly unrelated, continue to influence my work and thought process today, as they taught me social constructs and interpersonal empathy as well as discipline, patience, and strategy.

Dawn Russell


  • Marlboro Graduate School, Vermont
    User experience design, human-computer interaction (HCI), Product management, Front-end development, Content Management Systems
  • Mount Holyoke College, Massachusetts
    Data Visualization (Graduate-level)
  • MFA Studio Art, SUNY New Paltz, New York
    Emphasis on product design and the history of art / craft from 1860 to present.
  • BA, The Evergreen State College, Washington

    #1 Most Innovative College in the West (US News Report 2021)

    Humanities, East / West Psychology, Science, Anthropology, Art

Professional Experience

  • Head of Product, Design, and UX

    Dawn Russell, Inc {Fractional} | March 2023 - Present
    • Trusted partner for the C-suite to explore, define, accelerate, & realize key strategic business objectives.
    • Set the strategic direction & publish an actionable roadmap that prioritizes capabilities focused on accelerating regulatory approval processes & deliver near-term value for life science organizations and global health authorities.
    • Lead business vision & product strategy development to grow market offerings for an e-Prescribing SAAS platform.
  • Vice President Product & Design

    Seven Bridges Genomics | September 2021 - February 2023
    • Serve as a trusted partner for the C-suite to accelerate the impact of precision medicine in healthcare through a successful track record of translating mission and vision into business/product strategy, systems, and action.
    • Recruit, Hire, Mentor, Empower and Lead an international product and design team of 30 people to create and ship biopharma and biotech software tools that enable researchers and analysts to leverage massive clinical, genomic and health data at scale.
    • Drive the realization of multi-million-dollar revenue targets through rigorous prioritization, capacity allocation and orchestration of the roadmap across 16 scrum teams.
    • Effectively lead and manage complex organizations and global teams through periods of significant change management and growth.
  • Senior Manager, Product & UX Strategy, Enterprise Information Architecture

    CVS Health | October 2019 - September 2021

    Lead a team of enterprise product & UX strategists and information architects at a Fortune 4 company to spearhead digital-based strategic initiatives that architect app & web-based integrations across verticals (healthcare, pharmacy, front-store, and health insurance) to prioritize a singular, coherent user experience for our customers.

    • Form, articulate and establish cross-cutting, portfolio-level strategic initiatives through a robust discovery cycle that drive deep value for both customers and the business.
    • Build lasting relationships to cultivate shared understanding in every business area and achieve consensus through the facilitation of cross-functional, inclusive, collaborative workshops founded in design thinking methodologies.
    • Recruit and build a high-performing team to architect information design solutions that flex and scale across the CVS Health digital ecosystem while retaining coherence and consistency for our customers.
    • Accelerate the prioritization of customer-first, omni-channel design strategies by heavily socializing the natural intersections amongst our Healthcare, Health Insurance, Pharmacy, Loyalty & Rewards, and eCommerce lines of business.
    • Notably reduce the time it takes to get different teams from engineering, design, architecture and business on the same page by architecting centralized frameworks to streamline information sharing.
  • Head of Product Design

    Lightspeed HQ (formerly Upserve) | February 2019 - October 2019

    Lead 4 cross-functional teams to identify and articulate key customer touchpoints and influence alignment and decision-making by telling the story of what motivates customers. Design elegant infrastructure and UX architecture solutions to improve dozens of end-to-end customer journeys and track results with analytics, surveys and user research.

    • Strategically implement data-driven discovery processes that gather both behavioral and attitudinal KPI's to better understand and articulate user needs and preferences.
    • Extend the reach and impact of the product design team by forming "insight gathering' partnerships across customer success, implementation, and support teams. Devise a data collection tool where these partners would input customer experience insights at every touchpoint. Turn these insights into trends to influence the product roadmap.
    • Craft dozens of targeted user research studies and provide clear direction to the organization with limited resources in an agile, high-velocity environment to influence roadmap planning.
    • Collaborate with product managers, product marketing, and engineers to increase efficiencies in the planning, design, development, and go-to-market processes.
    • Lead the establishment of a working design system in Figma and Storybook.
    • Design complex, systemic improvements to our products across multiple platforms including ioS, Android, Clover, web, and kitchen display systems.
  • Lead Product Designer

    Epiq Global | August 2018 - February 2019

    Lead the product research and experience design efforts for the Data Products Innovation Team with a goal to clarify complex information related to legal matters for Fortune 500 companies to assist with decision making and cost savings. Direct the design efforts for four international scrum teams to create a first-of-its-kind eDiscovery portal.

    • Conduct product research to understand the use cases both within (B2B) and outside the company (B2C). Techniques include moderated interviews, card sort exercises, talk-aloud prototyping, surveys, and company-wide persona development.
    • Setup a searchable user research repository so our product team can search for insights and opportunities across multiple research projects.
    • Establish design ops for the company to centralize our design assets and capitalize design efforts.
    • Work closely with the product manager, business analyst and development managers to drive the design of products that our users love.
    • Prioritize efficiencies within feature enhancements to address our users’ needs and improve their daily workflow.
  • Senior Product Manager, UX Designer, & UI Developer

    Mount Holyoke College | January 2016 - August 2018

    Lead the transformation of three high-impact digital properties across 3 portfolios and participate directly in all aspects of the product development life-cycle including product innovation, stakeholder communication, UX design, and UI development.

    Notable Achievement: Recipient of the Trailblazer Award from President Sonja Stevens in recognition of my ability to creatively collaborate and meet a challenge head-on as I advance the College’s mission.

    • Evaluate 133 Higher Ed internal applications for usefulness and usability, select and prioritize 3 for their impact, and evangelize the story with leadership to garner support.
    • Achieve consensus and buy-in to move forward with a strategic plan to redesign 3 essential properties within one year.
    • Connect the dots and foster alignment across 6 departments with varying goals by placing the customer (and their data) at the heart of the conversation.
    • Delivered a consistent high-quality user experience and standards compliance through the application of user interviews, testing, personas, user journeys, prototyping, content strategy, intuitive navigation, and compelling visual design.
    • Managed five junior developers
  • President | Founder | UX Design & UI Development

    Artisan Web and Print | 2009 - 2016

    Design +100 omni-channel user-based applications for companies in a dozen industries. Build and manage a team from idea to deploy while staying within budget and delivering on time. Identify areas for improvement using metrics to ensure long-term success.

    • Lead the entire sales and delivery lifecycle to craft innovative, performative, and lasting solutions for our customers including omni-channel strategy, proposal, design and execution.
    • Practice a lean UX design thinking process including research, information architecture, visual design, usability testing and user-interface development to ensure quality and product-market fit.
    • Recruit, hire, mentor and lead a small product team from idea to deploy while consistently staying within budget.
    • Cultivate long-term, positive client relationships.
    • Launch an all-inclusive, subscription-based maintenance and monitoring solution for client products to encourage retention and sustain long-term, regular income.
  • Director, Marketing, Sales & Web Design

    Scott Jacobson Gallery | NYC | 2007-2009
    • Design, launch and manage dozens of national advertising campaigns to place museum quality, American studio art on Madison Avenue in New York city including
      • exhibition catalogs
      • international advertising campaigns
      • invitation-only events
      • website design
    • Increase sales through the implementation of a CRM customer database to track behaviors and buying trends.
    • Broker connections between collectors and museums to secure art donations.