UX Design for Digital Experiences


User experience design, strategy, and engineering

I have a natural tendency to think and work across disciplines. That means I take a holistic approach with every digital product lifecycle. I gather business requirements, form an understanding of the user needs through myriad research methods, build comprehensive information architectures, craft compelling visual and interactive designs, and develop clean front-end interfaces.

My interdisciplinary mindset was set on fire as an undergrad at The Evergreen State College where I concentrated on behavioral psychology, anthropology and metalsmithing. These three areas, seemingly unrelated, continue to influence my work, as they taught me human motivation, social constructs, and empathy as well as personal discipline, patience, and strategy.

I am excited about transforming the box—breaking out of the standard ways of presenting content to find more dynamic ways to engage. I question convention while considering the underlying business objectives of each client to deliver something more than what is expected. This propensity has evolved into a UX (User Experience Design) and UI (User Interface Development) practice. Working with me means receiving comprehensive digital solutions that are user-friendly, memorable, and well engineered.

I am especially drawn to work with organizations and businesses that foster creativity, ecological sustainability, and social justice. Currently, I am studying the art of visualizing data to tell a story while simultaneously leveling up my front-end coding skills with atomic design / modular methods. I enjoy cross-functional team collaboration, as it fosters innovation.

Dawn Russell

Methodology

My UX Design and UI Engineering Process

Influence

The people and the product
Influence
Obtain stakeholder buy-in through defining business requirements, user needs, and the project ecosystem.

Insight

Curiosity becomes clarity
Insight - UX Design, Dawn Russell
Evaluate products using heuristic & metrics analysis. Conduct discovery interviews, surveys, and UX testing. Develop personas and journey maps.

Interface

Making meaning for our users
Interface - UX design, Dawn Russell
Increase comprehension with an intuitive information architecture and content strategy. Prototype often to test the concept. Craft an appealing interaction design that is usable and efficient.

Implementation

Translate design into well-crafted code
Using modular and responsive methodologies, translate the design using clean front-end coding languages like HTML5, CSS3, SAAS, and Javascript. Document the feature build & enhancements. Consider proprietary software limitations.

Leadership

Projects

Connect with me

I'm currently open to speaking engagements, collaborative exchange, and select, highly creative freelance projects. Please reach out and say hi.