Dawn Russell

Strategic Product & Design Technology Leader

Growth-inspired, craft-focused, strategic product & design professional with 15 years of leadership experience designing and building products, architecting information, and facilitating teams to apply a data-driven, curious mindset and measurably improve business outcomes within lean-agile environments. Proven track record of leading collaboration efforts to chart the future vision, translate business goals into an outcomes-based, executable product strategy and deliver future-proof designs that achieve lasting value for people (ie: enhanced product-market fit). Recognized for cultivating global, inclusive, cross-functional partnerships in a matrixed setting to drive organizational alignment, solve complex problems, and achieve measurable business success.

Methodology

I take an ownership mindset when thinking and working across complexity in order to draw connections and inspire innovation that drives measurable business and customer value. I coach teams to approach their work with curiosity which is paired with data-driven insights and human-centered design techniques. My teams partner with stakeholders, technicians, customers and subject-matter experts to understand and define business & customer requirements. We examine data and conduct research & product discovery to develop deeper clarity about end-users and the market. From there, we facilitate workshops (design sprints) with cross-functional teams to establish empathy and shared understanding. The outcome is a future-proof product vision, built upon a compelling data-driven product & design strategy, that is realized through near-term team-level roadmaps.

Selected Use Cases

Below is a selection from my portfolio of use cases that demonstrate the wide array of expertise I bring to an organization as a product and design technology leader. For a walk through, please contact me.