Dawn Russell
Strategic product & design executive.
Strategic product & design leader with 14 years of experience in designing & building digital products, architecting information, and coaching teams within cloud based, SAAS, agile environments. Proven track record of translating a product vision into a user-focused product strategy, roadmaps, and future-proof designs to deliver lasting customer value and enhanced product-market fit. Grow, mentor, & lead teams that apply a data-driven, curious mindset to measurably improve end-to-end workflows. Recognized for cultivating diverse, inclusive, cross-functional partnerships that drive organizational alignment, solve complex problems, and achieve business success.
Methodology
I take an ownership mindset when thinking and working across complexity in order to draw connections and inspire innovation that drives measurable business and customer value. I coach teams to approach their work with curiosity which is paired with data-driven insights and human-centered design techniques. My teams partner with stakeholders, technicians, customers and subject-matter experts to understand and define business & customer requirements. We examine data and conduct research & product discovery to develop deeper clarity about end-users and the market. From there, we facilitate workshops (design sprints) with cross-functional teams to establish empathy and shared understanding. The outcome is a future-proof product vision, built upon a compelling data-driven product & design strategy, that is realized through near-term team-level roadmaps.
Healthcare Analytics Platform Product
Strategy
Product Management
Design
Leadership
Lead both product and design team members across three scrum teams to devise an interactive user experience tailored to the research needs of clinicians and analysts. Enable the formation of novel scientific hypotheses while accelerating time to insights by expanding access to real-time, population scale (1mil+) multiomics, clinical, and health data exploration.
Clinical Informatics Product Marketing
Product Marketing
Design
Complete brand redesign to update a legacy site and graphic materials with the goal of making the content more accessible to key decision makers within health care organizations. Identify the key personas and organization types that would benefit from purchasing services and/or products from Apelon. Craft a SEO information design, content strategy, and marketing funnel to drive accurate, traceable sales opportunities. Update the brand to reflect the value of Apelon's products & services and launch an omnichannel marketing campaign with website to social media automated postings to raise awareness and land new clients.
'Data As a Service' Product
Strategy
Product Management
Leadership
Form a Data Insights shared services function (2 scrum teams with Product & Design leadership) to produce analytic ready, data frameworks which incorporate known ingestion and data governance best practices to enable repeatable and configurable data pipelines. The Data Insights teams was positioned to scale and accelerate data ingestion via configurable, reusable, traceable and reliable tools & templates.
On Campus Dining Menus Product
Strategy
Product Management
Design
Leadership
Lead a team across the full product development lifecycle to redesign and build a web & mobile menu product on a proprietary, legacy infrastructure that serviced over 2500 active daily users across 20 on-campus restaurants. Make informed product decisions by incorporating product discovery methodologies: in-app metrics, user research, personas, prototyping, and moderated user testing. Devise feature enhancements to the infrastructure that are now utilized by universities like Harvard, Standford, and Yale.
