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Dawn Russell

Strategic Product & Design Technology Leader

Dawn Russell, Strategic Product and Design Technology Leader

Growth-inspired, craft-focused, strategic product & design professional with 15 years of leadership experience designing and building products, architecting information, and facilitating teams to apply a data-driven, curious mindset and measurably improve business outcomes within lean-agile environments. Proven track record of leading collaboration efforts to chart the future vision, translate business goals into an outcomes-based, executable product strategy and deliver future-proof designs that achieve lasting value for people (ie: enhanced product-market fit). Recognized for cultivating global, inclusive, cross-functional partnerships in a matrixed setting to drive organizational alignment, solve complex problems, and achieve measurable business success.


I take an ownership mindset when thinking and working across complexity in order to draw connections and inspire innovation that drives measurable business and customer value. I coach teams to approach their work with curiosity which is paired with data-driven insights and human-centered design techniques. My teams partner with stakeholders, technicians, customers and subject-matter experts to understand and define business & customer requirements. We examine data and conduct research & product discovery to develop deeper clarity about end-users and the market. From there, we facilitate workshops (design sprints) with cross-functional teams to establish empathy and shared understanding. The outcome is a future-proof product vision, built upon a compelling data-driven product & design strategy, that is realized through near-term team-level roadmaps.

Selected Use Cases

Below is a selection from my portfolio of use cases that demonstrate the wide array of expertise I bring to an organization as a product and design technology leader. For a walk through, please contact me.

Use Cases

Team Building: Attract, Hire, and Retain Talent

Leading teams that are hybrid, distributed, and global

Seven Bridges Genomics

'Data As a Service' Product

Data Templates, Governance, & Automation Frameworks
Data visualization, Advanced queries Data visualization, Advanced queries

Seven Bridges Genomics

Healthcare Analytics Platform Product

Data Discovery, Analysis, & Insights at Scale

CVS Health

One Identity, One Login, One Account

Member Experience, Onboarding

Mount Holyoke College

On Campus Dining Menus Solution

Experience Design, Nutrition

Mount Holyoke College

Integration of Technology with Library Services

Digital & Physical Wayfinding, Unified Search

Tasha Tudor & Family

Community Engagement for a Renowned Illustrator

E-commerce, Recipes, Events, Pet Sharing

Artisan Web and Print

Artist Collective Shop and Membership Portal

E-commerce, Membership Management

Artisan Web and Print

Lead Generation for a Broadway Musician

Entertainment Information Design, SEO

Artisan Web and Print

Clinical Informatics Product Marketing

Persona Development, Brand