Lead both product and design team members across three scrum teams to devise an interactive user experience tailored to the research needs of clinicians and analysts. Enable the formation of novel scientific hypotheses while accelerating time to insights by expanding access to real-time, population scale (1mil+) multiomics, clinical, and health data exploration.
Complete brand redesign to update a legacy site and graphic materials with the goal of making the content more accessible to key decision makers within health care organizations. Identify the key personas and organization types that would benefit from purchasing services and/or products from Apelon. Craft a SEO information design, content strategy, and marketing funnel to drive accurate, traceable sales opportunities. Update the brand to reflect the value of Apelon's products & services and launch an omnichannel marketing campaign with website to social media automated postings to raise awareness and land new clients.
Form a Data Insights shared services function (2 scrum teams with Product & Design leadership) to produce analytic ready, data frameworks which incorporate known ingestion and data governance best practices to enable repeatable and configurable data pipelines. The Data Insights teams was positioned to scale and accelerate data ingestion via configurable, reusable, traceable and reliable tools & templates.
Lead a team across the full product development lifecycle to redesign and build a web & mobile menu product on a proprietary, legacy infrastructure that serviced over 2500 active daily users across 20 on-campus restaurants. Make informed product decisions by incorporating product discovery methodologies: in-app metrics, user research, personas, prototyping, and moderated user testing. Devise feature enhancements to the infrastructure that are now utilized by universities like Harvard, Standford, and Yale.