UX Design for Digital Experiences


User experience design and product strategy

I have a natural tendency to think and work across disciplines. That means I take a holistic approach with every digital product lifecycle. I gather business requirements, form an understanding of the user needs through myriad research methods, build comprehensive information architectures, craft compelling visual and interactive designs, and develop clean front-end interfaces.

My interdisciplinary mindset was set on fire as an undergrad at The Evergreen State College where I concentrated on behavioral psychology, anthropology and metalsmithing. These three areas, seemingly unrelated, continue to influence my work, as they taught me human motivation, social constructs, and empathy as well as personal discipline, patience, and strategy.

I am excited about transforming the box—breaking out of the standard ways of presenting content to find more dynamic ways to engage. I question convention while considering the underlying business objectives of each client to deliver something more than what is expected. This propensity has evolved into a UX (User Experience Design) and UI (User Interface Development) practice. Working with me means receiving comprehensive digital solutions that are user-friendly, memorable, and well engineered.

I am especially drawn to work with organizations and businesses that foster creativity, ecological sustainability, and social justice. Currently, I am studying the art of visualizing data to tell a story while simultaneously leveling up my front-end coding skills with atomic design / modular methods. I enjoy cross-functional team collaboration, as it fosters innovation.

Dawn Russell

Projects

Mount Holyoke College Menu

Product Strategy
User Research
UX Design
Visual Design
2017-2018 | Lead a team that incorporated metrics, personas, surveys, prototyping, and moderated user testing to redesign and build a web and mobile menu product for the college.
Mount Holyoke College Menu

Apelon

Content strategy
Visual design
UI development
2015-2017 | Complete brand redesign to update a legacy site and graphic materials with the goal of making the content more accessible to key decision makers within health care organizations.
Apelon 3 Views

Tasha Tudor and Family

Information architecture
UX design
Visual design
UI development
2016-2017 | Design and build an information architecture that unified an ecommerce platform, blog, recipe feed, and tours into a community-based, singular brand experience.
Tasha Tudor and Family - 3 Views

Artrageus1

Information architecture
UX design
Visual design
UI development
2015-2017 | Design and build an ecommerce platform fueld by a subscription based arts collective model. End-to-end rebranding of graphic materials and web based products.
Artrageus1 - 3 Views

Connect with me

I'm currently open to speaking engagements, collaborative exchange, and select, highly creative freelance projects. Please reach out and say hi.