Methodology

Team-first UX/UI design approach

Influence

Value alignment
Influence
Garner stakeholder and team buy-in through aligning business requirements, user needs, and the problem frame. Evaluate services and products with heuristic, competitive, and data-driven metrics analysis.

Insight

Curiosity becomes clarity
Insight - UX Design, Dawn Russell
Conduct discovery interviews, diary studies, and surveys. Develop personas, journey maps, and user workflows. Card sort and draft content strategy. Produce low-fidelity wireframes and prototypes.

Interface

Making meaning for our users
Interface - UX design, Dawn Russell
Design and refine the visual and interactive elements, improve the information architecture by incorporating user needs and preferences, design for usability, accessibility & efficiency.

Implementation

Visual Design and Design Ops
Implementation
Produce high fidelity interactive prototype(s), build symbols and patterns in the design system, collaborate closely with front-end engineers, and consistently enhance features to improve customer adoption and engagement. Usability testing, a/b testing, iteration, and delivery.

Connect with me

I'm currently open to speaking engagements, collaborative exchange, and select, highly creative freelance projects. Please reach out and say hi.