My UX product design process


The people and the product
Garner stakeholder and team buy-in through defining business requirements, user needs, and the project ecosystem


Curiosity becomes clarity
Insight - UX Design, Dawn Russell
Evaluate product using heuristic, competitive, and metrics analysis. Conduct discovery interviews and surveys. Develop personas, journey maps, and user workflows. Card sort and draft IA. Produce low fidelity wireframes and prototypes.


Making meaning for our users
Interface - UX design, Dawn Russell
Design and refine the visual and interactive elements, translate a solid information architecture into an intuitive navigation, design for usability & efficiency, and create an accessible, appealing look and feel.


Translate design into well-crafted code
Produce high fidelity interactive prototype(s), selection a design system, build the patterns, engineer the front-end, and enhance features.

Connect with me

I'm currently open to speaking engagements, collaborative exchange, and select, highly creative freelance projects. Please reach out and say hi.