Case Studies

Below are a selection of case demonstrating a spectrum of my creative work.

I have a natural tendency to think and work across disciplines to draw connections that drive business and customer value. This means my team takes a holistic approach with every digital product lifecycle. We gather business requirements, form an understanding of user and market needs through a robust research & discovery cycle, form and articulate a vision, and architect information to ensure coherency and clarity. The output is a compelling design strategy that is translated into portfolio-level, agile roadmaps in collaboration with engineering and product.

Mount Holyoke College MenuMount Holyoke College Menu

Menu

Mount Holyoke College

Mount Holyoke College Menu services 2200 female, globally diverse student users on a daily basis. This case study shares the arc of a development cycle that integrates user experience design, research and engineering at its core. It details the challenges we faced and how we overcame them through teamwork. Over a period of four months, we used metrics, personas, surveys, and moderated user testing to redesign and build a new responsive menu product for the college.

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Tasha Tudor and FamilyTasha Tudor and Family

Apelon

Apelon approached me with a desire to overhaul their brand, content strategy and marketing materials. Their legacy site and materials had been written by developers and they wanted to make their message more accessible to key decision makers within Health Care organizations and Software Development firms - many of which are not overly technical.

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Artrageus1Artrageus1

Artrageus1

Artrageus1 approached me with a vision to design and build a brand and website as unique and nuanced as its arts collective. While the website design is infused with whimsy, the backend is comprised of an elaborate e-commerce system that depends upon online membership subscriptions for access. Other artifacts include a ten foot sign, business cards, rack card and posters.

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Tasha Tudor and FamilyTasha Tudor and Family

Tasha Tudor and Family

Tasha Tudor and Family contacted me with a suite of problems they were looking to solve. First and foremost, their online presence was not mobile friendly and was spread over three separate domains / products (blog, store, history/community). Rebuilding the Tasha Tudor web presence with a centralized URL, brand identity and responsive design was critical to reaching an international audience that has been moved by Ms. Tudor's timeless children's illustrations.

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Jim WannJim Wann

Jim Wann

Jim Wann was looking to build a comprehensive media and listening resource for music lovers, producers, and booking agents. He contacted me to design a mobile friendly, media rich website to encourage new collaborations within the Broadway circuits while also announcing his newly released album.

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Connect with me

I'm currently open to speaking engagements, collaborative exchange, and select, highly creative freelance projects. Please reach out and say hi.