Apelon is a clinical informatics company focused on accelerating eHealth through data standardization and interoperability. For over twenty years Apelon has collaborated with many of the world’s leading public and private healthcare organizations to design, build, and deploy clinical terminologies.
Apelon approached me with a desire to overhaul their brand, content strategy and marketing materials. Their legacy site and materials had been written by developers and they wanted to make their message more accessible to key decision makers within Health Care organizations and Software Development firms, - many of which are not overly technical.
Integrations with Saleforce's CRM and Mailchimp serve as the foundation for collecting and following up with leads. Apelon's website also serves as a platform for blogging about events, news, and relevant content. Posts are automatically published throughout key landing pages on the website and their social media platforms.