Projects
Below are a selection of projects demonstrating the spectrum of my creative work. I practice UX design and product strategy. I have worked directly on all phases of a project lifecycle including business requirements, user research, content strategy, visual UI design, and front-end development.
As I evolve professionally, I am most interested in practicing experience design (UX), visual design (UI and Interaction design) and product strategy (Storyboarding and Visioning).
Since joining Mount Holyoke College, I have become the lead UX designer and UI developer amongst a team of 4-8 back-end developers. This has given me the opportunity to dive deeper into the intricacies of enterprise software. I find this added layer of complexity very satisfying in my day-to-day work.
Menu
Mount Holyoke College Menu services 2200 female, globally diverse student users on a daily basis. This case study shares the arc of a development cycle that integrates user experience design, research and engineering at its core. It details the challenges we faced and how we overcame them through teamwork. Over a period of four months, we used metrics, personas, surveys, and moderated user testing to redesign and build a new responsive menu product for the college.
Apelon
Apelon approached me with a desire to overhaul their brand, content strategy and marketing materials. Their legacy site and materials had been written by developers and they wanted to make their message more accessible to key decision makers within Health Care organizations and Software Development firms - many of which are not overly technical.
Artrageus1
Artrageus1 approached me with a vision to design and build a brand and website as unique and nuanced as its arts collective. While the website design is infused with whimsy, the backend is comprised of an elaborate e-commerce system that depends upon online membership subscriptions for access. Other artifacts include a ten foot sign, business cards, rack card and posters.
Tasha Tudor and Family
Tasha Tudor and Family contacted me with a suite of problems they were looking to solve. First and foremost, their online presence was not mobile friendly and was spread over three separate domains / products (blog, store, history/community). Rebuilding the Tasha Tudor web presence with a centralized URL, brand identity and responsive design was critical to reaching an international audience that has been moved by Ms. Tudor's timeless children's illustrations.
Jim Wann
Jim Wann was looking to build a comprehensive media and listening resource for music lovers, producers, and booking agents. He contacted me to design a mobile friendly, media rich website to encourage new collaborations within the Broadway circuits while also announcing his newly released album.